work / privilio

case study

The same WordPress craft. A fraction of the effort. Measured against our own estimate.

Privilio is our first fully agentic build — a complete rebrand-and-replatform for a Slovak physiotherapy clinic and training centre, delivered in nine and a half weeks with roughly 16 active build days against a scope our own pre-agentic estimate priced at 48–72 person-days. Live at privilio.sk since 23 July 2026.

Táto prípadová štúdia je dostupná aj v slovenčine.
48–72 person-days estimated scope · ~16 active build days · 9.5 weeks kickoff → launch-ready · ~780 recorded verification checks, all passing · 165 commits, ~60 staging releases by go-live
estimate_pre_agentic 48–72 person-days delivered_agentic ~16 active build days 0 24 48 72 person-days
~¼ of the estimated effort — measured against our own pre-agentic scope estimate.

Client & context

Client: Privilio (formerly Rehab Care) — a private physiotherapy clinic and physiotherapist education centre in Košice, Slovakia, rebranding under a new name and domain.

Brief: migrate a legacy Joomla site to WordPress under the new brand — without losing a decade of SEO equity or a 4.9-star, 380-review Google reputation. Hard requirement from the owner: every piece of content editable by her team in WP admin, no developer needed.

Constraint that shaped everything: a ~62,000-character technical SEO specification by external SEO consultant Pavel Ungr — custom structured data, a multi-sitemap architecture, image SEO rules, Slovak-inflected filter URLs built from a 3,304-keyword analysis, and a 735-row redirect plan.

Stack: bespoke WordPress theme (no page builder), PHP 8.2, ACF Pro — the craft we've practiced for fifteen years, run through a fully agentic workflow for the first time.

What we built

  • A bespoke theme, pixel-parity to Figma — 30+ templates, 10 custom post types, 4 taxonomies; ~25,000 lines of PHP/CSS/JS; the design-parity pass audited 62 deltas against the locked Figma frame and closed 46 the same session.
  • SEO engineering most agencies subcontract — a custom JSON-LD graph generator (20+ schema types, entities cross-linked per page), a multi-sitemap XML architecture (master index + topic sitemaps), an image-SEO module where renaming a file auto-301s every old URL variant (21/21 unit tests), and self-cancelling redirects that bring URLs back automatically when content publishes.
  • A migration that kept the equity — 158 pages extracted from Joomla; 42 services, 17 courses, 20 team profiles, and 282 professional photos imported by idempotent runners; a final launch inventory of 135 URLs, and the consultant's 735-row redirect plan consolidated into 560 live redirect rules — every 301 verified to land on its target in exactly one hop.
  • Features a clinic actually needs — a 3-step advisory quiz routing symptoms to services, full reservation-system integration (64 SKUs mapped to 47 pages), Consent Mode v2 cookie banner, day-filtered exercise schedules, and a YMYL trust layer with professional reviewer attribution on health content.
  • A client who owns her site — everything editable in WP admin, backed by an 8-section admin manual and a worked content-entry guide we wrote for her team.

Design included — delivered agentically against declared Figma values only. Zero invention, zero design invoice.

live on privilio.sk since 23 july 2026

privilio.sk135 URLs · 560 redirects live
Privilio homepage hero: the new brand with clinic photography, the 'Rehab Care je Privilio' continuity line, and a reservation call-to-action

The rebrand, live — with the "Rehab Care je Privilio" continuity line carrying a decade of SEO equity onto the new domain, and every redirect from the old site verified to land in exactly one hop.

privilio.sk · online poradca
The online advisory quiz open on step 2 of 3, listing selectable problem options

The 3-step advisory quiz mid-flow — symptoms mapped server-side to services, with recommendations reviewed by the clinic's physiotherapists.

privilio.sk/kurzy/sm-system/
A filtered course listing at a Slovak-inflected filter URL, showing three course cards

A Slovak-inflected flat filter URL in production — listing pages generated from the 3,304-keyword analysis, server-rendered first.

How we delivered

Every earlier WordPress project ran on the traditional model: seniors doing everything by hand, in sequence. Privilio ran on the new one — and the discipline is the story:

~780 recorded verification checks · all passing before their deploys

readdryapplyverify × 77 runners

The honest measurement: we won't claim a lab-grade comparison — no side-by-side traditional build existed. What the project records do show: a scope our own pre-agentic process estimated at 48–72 person-days was delivered with ~16 active build days — roughly a quarter of the estimated effort, alongside a full-time job of client communication, on a team of one senior operator plus agents (with hosting/training support and SEO consultant Pavel Ungr).

Results

in the client's words

„Spoluprácu s Tridaz môžem jednoznačne odporučiť. Vytvorili nám nový web presne podľa našich predstáv a počas celého projektu komunikovali profesionálne, rýchlo a ochotne. Oceňujem ich technické znalosti, spoľahlivosť aj schopnosť hľadať riešenia pri náročnejších požiadavkách. Výsledkom je moderný, rýchly a kvalitne spracovaný web, s ktorým sme veľmi spokojní. Ďakujeme za výbornú spoluprácu a určite odporúčame každému, kto hľadá spoľahlivého partnera na vývoj WordPress webu."

— Eva Zelinková, Privilio

Translated from Slovak: "I can unreservedly recommend working with Tridaz. They built our new website exactly to our vision and communicated professionally, quickly and helpfully throughout the project. I value their technical expertise, their reliability, and their ability to find solutions to the more demanding requirements. The result is a modern, fast, well-crafted website we are very happy with. Thank you for the excellent collaboration — we recommend Tridaz to anyone looking for a reliable partner for WordPress development."

What this means for you

If you've been quoted months and a small army for your platform — this is why our quote reads differently. Privilio's delta isn't a promotion; it's our cost structure. Every project we ship now runs on this model.